Sunday, June 01, 2008

Mailbag time, bitches!

Dear Marshals,

Before I offer some highly constructive criticism let me start by saying I am one of your best customers. I've stimulated the economy by frequenting your store about three times a week in the past 5 years and its rare that I leave empty handed.

That being said, I have to ask, did you hit your heads when you decided to put your new "shoe world" right outside the fitting rooms. In case logistics never figured into the equation of your doing the new store layout; let me enlighten you as to why this is a bad idea. As you know, you are only allowed 5 items in the fitting room at a time. Your ever expanding inventory makes it rather easy to find five items before you even hit a second rack. If you are alone, the dressing room attendant asks you to get a cart and leave your remaining items outside the fitting room. This is bad for two reasons. Thanks to your lack of consideration when building Shoe World, you built the aisles right up to the fitting room entrance forcing people to clog aisles with their carts. Not to mention, leaving your carts there open up your pickins' to anyone passing by who thinks it's just an abandoned cart and open for business. This has forced your employees to have to post signs that read "no ogling carts outside the fitting room." In case you haven't noticed but a good portion of your clientele is not privy to having English as their first language. In fact, judging by some of the spellings of said signs, your employees have the same problem too.

You can fix this problem by doing two things. Push back two aisles of Shoe World to free up some space outside the dressing room to keep their carts. Or, better yet, change your 5 item only policy. I'd bet you would double your business if ladies did not have to try on five things, get dressed, grab some more, get undressed, try on some more and repeat the process. By the way, your dressing rooms don't exactly have spectacular air circulation either so after you work up a sweat you pretty much lose the desire to shop.

Now, I know the problem you are going to find with this is that if you push the aisle back, you lose a few square feet of shoes. Whoopty shit. The way you pack that store, I am SURE you will find somewhere to put the shoes. Be like Home Goods and use every inch of space by stacking things on each other. Also, if you allow people more than 5 items per trip, your dressing room attendant will become overwhelmed with clothes.

But, listen, what's the most people are really going to take in? Seriously, we only have two hands. Also, with all the unemployed people out there, I am hard pressed to believe you can't find some extra help in the dressing room. Better yet, if you allow people to take in however many items they want, you can eliminate the "here's a number" responsibility and that lady could start separating the clothes or putting them back. See, there's a fix.

I hope you take these suggestions to heart. I am sure you will ignore this like you often ignore stains and rips on clothing before you put them right back on the rack. But, seriously, this will increase your business in a doomed economy.

- A customer

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